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What is Genesis Framework & why You Should Be Using it

What is Genesis Framework & why You Should Be Using it

Every now and again I am asked why I use Genesis. Here are just a few reasons why I love the Genesis Framework, as well as why I recommend it.

NOTE: Many of the links on this page are affiliate links and will earn Creative Makery a small commission if you signup to the services. This adds no cost to you but helps keep Creative Makery sustainable. It’s also worth noting that almost all resources mentioned on this page are resources that I’m a regular user of.

It’s well-coded and well-supported.

What that means to you: A group of developers from StudioPress maintains Genesis. The framework is constantly updated for coding and is always compatible with the latest version of WordPress. For this reason, you’ll never have to worry about whether updating to the latest version will break your site.

If I need help or run into problems with Genesis, there are a number of support options. You can open a support ticket with StudioPress, start a thread in the support forums, you can also do a Google search; the Genesis community is very helpful and there are hundreds if not thousands of tutorials available for free.

What that means for you: If you use Genesis, you get a team of support at StudioPress that is committed to keeping Genesis working exactly as it should and they aren’t going anywhere.

You can update without losing your customization’s.

What that means to you: The Genesis framework uses child themes. Well the child theme is where all the customization’s are made instead of the framework itself. So, for instance, if you get a notification of a Genesis Framework update – you won’t lose anything because the customization’s you made are in child theme files and not the Genesis Framework. It will not affect the functionality or how you site looks. Pretty neat, right?

It’s reasonable.

What that means to you: Unlike most themes where they require users to pay a yearly (or monthly) fee for updates and support, Genesis, you pay a one-time fee of $59.95 for the framework, guaranteeing access, unlimited use, and updates to it forever. Child themes are priced can range up to $129.95 per theme, or the Developer Pro Pack (access to all 60+ current child themes as well as future child themes) is available for $400. Also, every Genesis purchase, whether it’s the framework or a child theme, includes a developer license.

It may sound pricey…but it’s not…not with the support, updates and the developer license which allows you to use the framework and any child themes you’ve purchased over and over again, on as many sites as you want.

The possibilities are endless.

What that means: Genesis is amazing in that you can pretty much do anything! Anything you can see can be moved, changed, deleted, or reconfigured so that your site does exactly what you want. You can choose a different sidebar layout for different pages and posts, create new sidebars for different parts of your site, or even make a homepage full of nothing but widget areas where you can drag and drop content. Doesn’t that sound awesome? Oh, it is!

What that means for you: I don’t want to give you any misconceptions – Genesis isn’t exactly drag and drop. Sometimes you’ll find that you can’t just click a box to change the font sizes or background colors, although you can if you have the Genesis Design Palette Pro plugin. With all the resources available online, from StudioPress or from the thousands of designers and developers, it’s easy to find a step-by-step tutorial. Genesis even offers over 60 child themes that may fit your liking without the need to customize.

Genesis offers all kinds of features and dedicated plugins.

What that means for you:  Genesis has all kinds of features right out of the box, from built-in SEO settings to mobile responsive child themes. And if a feature isn’t included already, you can almost bet someone has created a plugin to integrate it.  (See this page for more details.) You can still use WordPress plugins, however Genesis offers dedicated plugins that you know they will work with your theme when you install it, so you can avoid installing numerous plugins before you find one that works correctly.

You love it and never go back.

What that means: Even though some child themes have different features than others, Genesis always works the same way. You don’t have to learn all over again every time you change child themes – once you get used to the way things work, that’s it. For example, say you change your child theme, but you need to find a tutorial to add another navigation menu. Well, any Genesis tutorial you find is going to work with any Genesis theme you choose because the sites core still uses the Genesis Framework!

Are you convinced yet?

Check out the actual child themes they have to offer. There are tons!

Check Out the Genesis Framework

Get the Genesis Framework